Boavela

Branding, Packaging, Website Design

Boavela are a Portuguese based candle company. They make high end candles designed to be sold both online and in select boutique shops around Europe. They came to me with a fantastic product ready to sell but an extremely rudimentary brand that needed work to reflect their values, their product and their history.

I worked on a bespoke logo and brand identity for their four initial offerings, as well as packaging design concepts, supporting marketing materials and a preliminary website design for their e-commerce launch down the line.

Boavela wanted the brand to have a high-end yet heritage feel to it. With this in mind, I approached the identity from three angles - logotype, pattern and stamp - and brought them together to form a cohesive identity that could be easily expanded on in the future. New colour palettes and patterns could be easily created for new scents, without compromising on the consistency of the brand.

Firstly, I created a simple, bespoke logotype to reflect the high-end nature of the brand. I then paired this with a custom made stamp that would bring a more personalised feel to the packaging. The final part of the identity were the custom patterns intended for the box packaging.

I used the Portuguese heritage of the brand as the main creative direction for the look of the patterns, with the beautiful Lisbon house tiles and vintage ceramics serving as the main creative inspirations.