Masuo

Branding, Website Design, Digital Design

Masuo is a new health tech startup that partners with healthcare organisations to provide bespoke technology and software solutions in order to drive better clinical and financial results for their patients and partners.

They came to me looking to create a brand that would frame them as market leaders from the go, so they could optimise their growth and rapidly expand into the market, with the aim of growing their customer base both domestically and internationally. I created the brand identity and marketing assets as well as the design for the website.

The challenge was to create a brand that would communicate the ease and simplicity of their services whilst positioning them as a professional and trustworthy company in the health tech space as they emerge into the market.

Identity & Visual System

The core identity of the Masuo brand and visual system was created to serve as a primary identifier, as well as a larger conceptual inspiration for the entire brand visual system.

The logomark was based around the core elements of the Masuo brand: building blocks, longevity, progression and technology. The logotype was also edited from the original typeface, with the links of the ‘M’ and ‘U’ being taken in to create context with the logomark and give a progressive and personalised feel.

The logomark was then used as the core inspiration for the visual system within the brand - able to be broken up and used to create a large number of grids, designs, and systems for marketing and design collateral.